In the shortlist of examples we would elaborate on, we have three big major companies that use the owl on their logo. Let's take a closer look at them below.
Tripadvisor
Tripadvisor is one of the well-known and famous organisations using the owl logo in the world today. Tripadvisor is one of the more well-known and famous owl logos in the world today.
Tripadvisor LLC was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka. The American online firm was established on February 2000 and has been active ever since. They then went public on 20th December 2011. Helping individuals to find the best locations to visit across the globe, the firm has never slacked in it's obligations and duties.
The one thing about the Tripadvisor owl logo, is the way the company uses the shape of the owl. The wide-eyed image of the bird displays a reminder of discovery and exploration. It’s also designed to look very similar to a pair of binoculars, which we can also connect to ideas of adventures totally expressing the existence and importance of the online travel and tourism firm.
Hooters
According to the online encyclopedia, Wikipedia. Hooters, Inc. was incorporated in Clearwater, Florida, on April 1, 1983, by six Clearwater businessmen: Lynn D. Stewart, Gil DiGiannantonio, Ed Droste, Billy Ranieri, Ken Wimmer and Dennis Johnson. The date was said to be an April Fools' Day joke due to the fact that the original six owners believed that their prospect was going to fail. It was furthermore said that their first Hooters restaurant was then built on the site of a former rundown nightclub that had been purchased at a low price.
Hooters also had its own aircraft, Hooters Air, with a regular flight crew and flight attendants on every flight, as well as scantily dressed "Hooters Girls" on every flight just like in the restaurants.
Bob Brooks, CEO of Hooters chain of restaurants, before an interview with NBC news during the company's avaition scandal times pictured on the inaugural flight of Hooters Air.
In January 2006, the airline suddenly ceased all scheduled operations citing rising costs and refunded tickets. It started in 2003, and, initially, the airline was successful. But the tragedy is that the $40 million enterprise shut down just three years later.
Some say, Hooters has the most famous owl logo of all. This appears to be a natural choice for a logo for a company with a name connected specifically to the sound the nocturnal creature makes. The name, of course, also has another meaning, which is further emphasized by the unique positioning of the owl mascot. The bright wide eyes of the owl gives a playful and lively description to the wonder and amazement patrons might feel when presented with the beautiful girls acting as servers in Hooters bars.
White Owl Cigars
White Owl Cigars is a high quality machine made cigar production company owned by Swedish Match. White Owl is a cigar that has been around since 1887. Their Invincible cigar had an imported Sumatran wrapper in the 1920s. In 1985, production was said to be relocated from Pennsylvania to Dothan, Alabama.
As of 2011, it's learnt that white Owl cigars imported into Australia are produced in the Dominican Republic, under the direction of an Owensboro, Kentucky, company. White owls are believed to symbolize change, transformation, and inner wisdom. The color white also symbolizes purity and innocence, representing light, cleanliness, brilliance, spirituality, and illumination. There's no wonder the cigar company decided to prove and show the near to perfection of their tobacco brand using the best form of natural illustration as a logo.
Duolingo
Most people are familiar with Duolingo as the online company dedicated to helping people learn a second, third, or additional language.
Duolingo’s owl logo is few times omitted from certain branding and marketing campaigns , it’s still a creature commonly associated with the brand. They claim to teach and help learn over 40 languages used in the world.
Duolingo's choice of the owl as it's logo isn't far from the fact that owls are commonly associated with wisdom, seriousness, and general intelligence which aligns with the purpose of the brand.
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